MICE?
MICE Market = Meeting industry
Meetings: coming together of a number of people in one place, to confer or carry out a particular activity
Incentives: part of a programme which is offered to its participants to reward a previous performance.
Conferences: Participatory meeting designed for discussion, fact-finding, problem solving and consultation. As compared with a congress, a conference is normally smaller in scale
Exhibition: Events at which products and services are displayed